CHCL has a comprehensive range
of products which have been developed after
extensive research. The company has achieved
huge success in this short span of time.
Incorporated on 24th September, 2003, today,
CHCL continues to be the fastest growing
herbal company in Pakistan enjoying brand
leadership position for various brands.
The noble thought to serve humanity was
generated by Mr. Sabir Abdul Majeed, the
Chief Executive of City Herbal Care Laboratories.
Operational expertise, industry insight,
and an appreciation for innovative products
are the hallmarks of Mr. Sabir Abdul Majeed.
His vision and customer-centered focus have
guided the company's continuous success
as one of the leading Herbal product manufacturer
in Pakistan. He has spent more than 20 years
in Pharmaceutical business and handled diverse
portfolios that have helped him understand
the dynamics of businesses and market trends.
The idea behind City Herbal Care
Laboratories is to provide exceptional quality
products at an affordable price to serve
masses. Therefore all products developed
under the umbrella of CHCL are designed
to meet the varying needs of consumers and
offer the best in terms of quality.
most popular and recognized brand of City
Herbal Care Laboratories is “Herbi
Fair” Natural Herbal Beauty Mask.
It is the first locally manufactured Facial
Mask in Pakistan. Launched in 2003, with
the certification of PCSIR Laboratories,
the product has seen substantial growth
and now enjoys leadership position in the
facial mask category. Herbi Fair is the
1st Natural Herbal Beauty product which
has been certified by the PCSIR Laboratories,
Govt. of Pakistan for Quality & Safety.
This shows our commitment for quality &
The popularity of this
brand amongst its target market has led
us to win the Brand of the Year
Award in 2009. We at CHCL take
the privilege to announce with honor that
Herbi Fair is the first Facial Mask to get
such a prestigious award and we owe this
only to our dedicated customers.
Another renowned brand
of our company is SERNE
which caters to the health care segment.
Serne Ispaghol Husk, Serne Crack Cream,
Serne Inhaler, Serne Vaporun, Serne Prickly
Heat Cream, Serne Analgesic Cream, Serne
Itch Cure Cream, Serne Pilocure Ointment,
Serne Mosquit, Serne Nappy Rash Cream, Serne
Kalonji Oil, Serne Use It for Toothache,
Serne Medibox all come under the umbrella
of SERNE. Over the years the name of “SERNE
“has become a symbol of quality and reliability.
We pledge our customers that we will
continuously work to develop innovative
products and improve processes to better
serve the various needs of our valued customers.